When a task is assigned to a team, it often gets lost in the group.
It sounds collaborative, but really—it creates ambiguity. No one’s quite sure who’s meant to take the lead, or whether they’re even supposed to do it.
Here’s the simple fix: assign it to one person.
Even if others help, there’s one name it’s pinned to.
This isn’t about being “on the hook” in a high-pressure way—it’s just about clarity.
It’s like a group chat…
When you send a message to a group of friends, only one or two people usually respond.
But if you message someone directly, they almost always do.
Why?
Because it’s clear the message is for them.
Tasks work the same way. If you say, “Design team to send updated slides” the whole team pauses.
If you say, “Hey Jess, can you send the updated slides by Wednesday?” the wheels start turning.
This helps:
Avoid dropped balls
Prevent awkward follow-ups
Create faster, smoother workflows
It doesn’t mean Jess has to do it all herself—but she knows it starts with her.
Clear beats group-friendly every time.
One person. One action. One timeline.